iCar Asia Launches All-New People’s Choice Awards - Car of the Year
October 12th, 2017
iCar Asia Launches All-New People’s Choice Awards - Car of the Year ASEAN car fans can now vote on favorite cars for country and regional level awards. 
Top: iCar Asia People’s Choice Awards ACOTY logo/Bottom: iCar Asia logo with all the affiliated brand logos.
iCar Asia, ASEAN’s No 1 network of automotive portals and largest and most trusted online source for new and used cars, is launching a brand new segment called People’s Choice Awards – Car of the Year (PCACOTY) in Malaysia and across ASEAN. And for the first time, it is based on 100% consumer votes.
The voting process for 18 different car categories across 3 different countries will start in early October, with each voter being qualified for a lucky draw. There are attractive prizes to be won, ranging from top-of-the-range smartphones, electronics and vouchers.
This is the third year that iCar Asia will host the ASEAN Car of the Year awards, and this year we are letting the people decide on the Car of the Year. Previously, a panel of automobile experts voted on the car of the year.
Jonathan Adams, Chief Marketing Officer of iCar Asia eloquently explained this year’s selection process,
“As the leading digital automotive platform, iCar Asia’s success in the new and used car markets are based on listening and responding to our consumers; the car buyers and sellers. The People’s Choice Awards will give them a chance to voice their opinion and reflect their perspective and perception of the cars launched in 2017, whether based on consumer experience, price point, car design or even what they perceive about the car brands and models available in the marketplace.”
Consumers can cast their votes online through Carlist.my, Mobil123.com and one2car.com from today onwards.
There are 54 car models nominated through 18 categories, ranging from budget, mid-range to premium classification for each respective country.
Consumers can vote for their favorite hatch, sedan, MPV, SUV, pick-up and more. As Malaysian car-lovers are voting for the Carlist.my People’s Choice Awards, consumers in Indonesia and Thailand will also be casting their votes online, with each country gathering their winners across the categories.
Once these results are finalized, the regional-level nominations will be announced and can be voted for in early November via iCar Asia's official website at www.carlist.my/caroftheyear.
This round of voting will reach consumers across ASEAN region including Thailand, Malaysia, Indonesia, Singapore, Philippines, and Vietnam.
For the nomination and winner selection, the process will be held at iCar Asia headquarter in Malaysia and audited by a third-party audit firm, PKF (the official scrutinizer). All the country and regional winners of People’s Choice Awards will be announced together during the Night Gala Ceremonies to be organized across 3 countries respectively on the 24th of November 2017.
During the ceremonies, there will be a live broadcast, allowing the event attendees to witness live action at the same time across the 3 countries.
“The People’s Choice Awards – Car of the Year 2017 is to be independently voted by consumers without the influence from the organizer and relevant industry experts. We are putting consumers in the driving seat and their decision will determine what are the best car brands and people’s favourite rides.” concluded Jonathan Adams.
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About iCar Asia Limited (www.icarasia.com)Listed on the Australia Securities Exchange, iCar Asia (ASX: ICQ) owns and operates ASEAN’s No.1 network of automotive portals. Headquartered in Kuala Lumpur, Malaysia, the company is focused on developing and operating leading automotive portals in Malaysia, Indonesia and Thailand. iCar Asia is continuously working to capitalise on its market-leading positions, with its online properties currently reaching approximately 12million car buyers and sellers in the region every month.iCar Asia Network of websites:
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